Thursday, 25 February 2016

Fashion Brand Hires 94-Year-Old Model To Front Campaign



Dressed in an on-trend belted denim mac accessorised with an oversized statement necklace, thick-rimmed hipster glasses and a slick of bright red lipstick, Iris Apfel looks straight into the camera and pulls a fierce pose. So far, so normal for a fashion photoshoot.
But the latest model to front the campaign for Australian clothing line, Blue Illusion, is not your average model. Having designed her own accessory line, had an entire documentary dedicated to her personal style, and been taken to New York’s heart as one of their biggest fashion icons, Iris is now the busiest campaign model of the spring season, yep busier even than girl-of-the-moment Gigi Hadid. Oh and did we mention she’s 94-years-old?


You’d think that nearly halfway through her ninth decade, Iris might be thinking of slowing things down and putting her feet up, but when Blue Illusion came a knocking to front their ‘Ageless’ AW 16 campaign, Iris couldn’t resist slipping in front of the camera once more.  

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