Last year, Mother’s Day spending on brunches, jewelry, salon appointments, flowers and greeting cards topped $20 billion, according to the National Retail Federation. And no doubt retailers hope to meet that amount this year too. Brands like American Greetings and Kay Jewelers, a Mother’s Day advertising regular, portray the holiday, and therefore motherhood, as an event for young women doted on by attentive husbands and young children[took out the video ref since that wasn’t an example of mothers being doted..
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